Tuesday, November 9, 2010

Aunt Jemima Pancake Box


The original back of the Aunt Jemima box organizes the basic information in a way that makes the viewer take longer to process, even if its just mare seconds. The reason being that the original box has images of the ingredients aligned next to the steps. So naturally the viewer looks at the images expecting them to explain the steps, but really there is no connection to be found. I tried to fix this by putting the ingredients at the very top. Then below them are pictures of the steps, and directly alligned with the steps are bullet version of the instructions. The instructions on the back of the pancake box are very wordy. The back of the Aunt Jemima box also goes from making pancakes to making waffles and back to making pancakes. To fix this I decided to move the waffle information to the very bottom.

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